How the KFC Foundation grew their emergency savings program by 5× in a single year

About the KFC Foundation

The KFC Foundation provides education and hardship assistance to resilient KFC restaurant employees in an inclusive environment, empowering them to pursue their dreams and lending a hand during hardships.

The Emergency Savings Program

The program equips KFC restaurant employees to build a $500 emergency fund, the habit of saving, and greater financial know-how. The program works as follows:

• Eligible employees enroll and earn a $20 starting cash incentive
• Employees earn dollar-for-dollar matched incentives for up to $40/month in contributions
• Employees can restart the program every 6 months
• Contributions are always accessible in case of a financial emergency

The challenge

KFC Foundation first launched their financial wellness program in 2018. Still not satisfied with the results they were getting, they decided to run a new pilot to see if they could meaningfully improve participation, savings, and engagement, measured across five key metrics:

• Employee participation rates
• Average employee savings
• Employee engagement in the savings program
• Employee retention in the program
• Time required for the KFC team to support the program

The results

According to the KFC Foundation's Program Leader, QUBER's results across all measures far exceeded their expectations:

• Onboarding rates doubled what was originally expected
• On average, employees saved twice as much with QUBER vs. the previous program
• 2× more employees made it to the end of the program, maximizing their matched incentives
• The program grew 5× in a single year
• QUBER handled 100% of employee requests, delivering automated insights and reports with zero admin burden on the KFC team

QUBER was chosen as the long-term, strategic partnerfor KFC's employee emergency savings program.