How the KFC Foundation grew their emergency savings program by 5× in a single year

About the KFC Foundation

The KFC Foundation provides education and hardship assistance to resilient KFC restaurant employees in an inclusive environment — empowering them to pursue their dreams and lending a hand during hardships.

The Emergency Savings Program

The program equips KFC restaurant employees to build a $500 emergency fund, the habit of saving, and greater financial know-how. The program works as follows:

• Eligible employees enroll and earn a $20 starting cash incentive
• Employees earn dollar-for-dollar matched incentives for up to $40/month in contributions
• Employees can restart the program every 6 months
• Contributions are always accessible in case of a financial emergency

The challenge

KFC Foundation first launched their financial wellness program in 2018. Still not satisfied with the results they were getting, they decided to run a new pilot to see if they could meaningfully improve participation, savings, and engagement — measured across five key metrics:

• Employee participation rates
• Average employee savings
• Employee engagement in the savings program
• Employee retention in the program
• Time required for the KFC team to support the program

The results

According to the KFC Foundation's Program Leader, QUBER's results across all measures far exceeded their expectations:

• Onboarding rates doubled what was originally expected
• On average, employees saved twice as much with QUBER vs. the previous program
• 2× more employees made it to the end of the program, maximizing their matched incentives
• The program grew 5× in a single year
• QUBER handled 100% of employee requests — delivering automated insights and reports with zero admin burden on the KFC team

QUBER was chosen as the long-term, strategic partnerfor KFC's employee emergency savings program.